Listen to the full conversation with Magdalena Urban about the history of the Urban Legend brand Magdalena Urbaniak Brand on building relationships with influencers from abroad. Here we have a situation of working with people and each influencer approaches it in their own individual way. And of course there have been a few times when I say look this is such a cool tool Brand ed. maybe we could do something here. Then [on their part] it was price lists that actually appeared.
This only happened when I asked for it directly. What we did and still do is basically say ok you have the tool try it out and tell us what you think about it . As people used it they got more involved and only after some time when they or am eager to mention it somewhere. People got mentions that well I'm not saying that they saved their lives but there whatsapp mobile number list were some really interesting situations. For example Mark Shaffer thanks to Brand found a site where someone was publishing excerpts from his book for free where he could go and react. Listen to the full conversation with Magdalena Urbaniak about how to build relationships in the world of marketing . Justyna Bakalarska Marketer+ about matching an influencer to a brand Very.
Often unfortunately we get caught up in the fact that anyone can be a creator and that these influencers often create things more for entertainment more for recipients who will simply make views. This also makes it a bit of a waste in this world of influencers. Here too the role of the brand should consist in a certain responsibility when choosing influencers so as not to create such empty content that does not bring anything valuable. That these influencers really fit the strategy that they actually testified positively about the brand and it wasn't just about the fact that if he attracts us we will take him and attract him right Well because this kind of content in the long run will not be useful to the user . Listen to the full conversation with Justyna Bakalarska about content marketing.